
Embrace the Shift: Where Humanity Leads and Workplaces Rise™

“When leadership begins with humanity, people feel it. The pretending stops. Cultures regain energy. Trust rebuilds. And leadership becomes something worth believing in.”
-Jessica Booker, Founder & CEO of The Booker DEI Group
Meet Jessica Booker
Born to Reflect, Not Conform
From the start, I held up a mirror to authority. I asked questions, named what others avoided, and noticed when truth was bent to protect comfort. Some adults did not like it. Later, neither did some executives. But I was not here to make people comfortable. I was here to make them conscious.
Roots of the Work
Before I worked for global companies, I was the kid who could see how others learned and thrived. Long before I had titles, I was guiding growth and creating space for transformation.
Seeing Through the System
That mirror came with me into corporate America. While others climbed ladders, I learned to see through them.
For 17 years, I worked inside PepsiCo, The Coca-Cola Company, Red Bull, and Korn Ferry. I advised executive teams in the renewable energy sector and served on the board of WRISE.
I was in the rooms shaping leadership. I saw the cost — not only to the business, but to the people inside it. Including me.
Walking Toward Wholeness
Leaving was not easy. But it was necessary. I stepped away from the system that conditioned me, the version of myself that made others comfortable, and the exhaustion that came with pretending.
That release reminded me: the problem was never me. It was the spaces that asked me to shrink.
I did not leave to rebuild what broke me. I left to restore what was missing.
What I Built Instead
I built a company rooted in humanity and cultural restoration.
A place where leaders can lead without pretending, contribute without shrinking, and belong without giving up who they are. Workplaces that restore energy instead of draining it.
Disruption with Integrity
I have been called a kind disruptor, and I accept that fully. I am not here to maintain what is familiar. I am here to name what is unsustainable, hold space for what is possible, and build cultures where excellence and humanity can finally coexist.
This is not theory. It is lived. It is practiced. It is proven.
If You Care About the Credentials
I bring 17 years of experience in some of the world’s most recognized companies, an MBA from Lindenwood University, a professional coaching certification from George Mason University, and leadership advisory experience in the renewable energy sector. I am also a former board member of WRISE.
If You Care About the Soul
Presence that holds space for unraveling and becoming
Clarity that cuts through noise and distortion
The lived truth of a woman who has always known and now lives to help others remember
Not Either/Or. Always Both.
This work began with a mirror and a question, and it still does.
Intellect with intuition. Strategy with soul. The visible with the deeply felt.
If you are ready to lead differently, I am ready to help you begin.

A Glimpse into My Journey So Far
Wedding Day in Sint Maarten

Bali, Indonesia
Gratitude

Castell de Beliver…Island of Majorca, Spain
Summer in Marseille, France

“Receiving Grounding from the
Tree Tops of Johannesburg, South Africa”